Gary Hustwit’s latest will be at the Plaza on Tuesday, November 8 at 7 pm. Trailer
Helvetica and Objectified were both great.
Creative Review - The Helvetica killer:
PB: Do you always need those idiosyncracies in typefaces?
BM: You do, otherwise what’s the point? Why use this or that? When people choose a typeface it’s not a rational decision, it’s completely emotional. They home in on details and say ‘I love that, that’s why I’m going to use it’. But then they want a rational explanation to tell their client.
I like Aktiv, but to my eyes it looks like a quirky mix between Helvetica and Univers. As Maag admits, Helvetica was successful because it’s neutral—it has no soul, hence it’s universal utility.
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Five years ago I began work on my first documentary, Helvetica, which looked at the worlds of typography and graphic design, and their impact on our visual environment. After Helvetica was released in 2007, I had the idea for a second film, Objectified, which focused on industrial design and product design, and our relationship with the manufactured objects that surround us. While working on Objectified, I realized I wanted to make a third film that would also examine how design affects our lives, and began thinking of the films as a “design trilogy” of sorts.
The third documentary in this trilogy is about the design of cities. Urbanized looks at the issues and strategies behind urban design, featuring some of the world’s foremost architects, planners, policymakers, builders, and thinkers.
"— Urbanized - Looking forward to it. Helvetica and Objectified were both fantastic (though I wish Objectified had been more focused).
