"If the trailers for Avatar smacked of a movie that looked like a video game cut scene—with its hyper-intensive use of computer-generated expositional imagery one only sees in cinema in rare world-creating extravaganzas like Star Wars—the shock of the movie isn’t just the extent of Cameron’s vision of the alien planet, but that that vision is explained in the movie as an immersive virtual experience."
— Avatarcraft - Fascinating observation on Avatar’s self-reflexive premise by Daniel Kasman at The Auteurs. Despite it being a big-budget Hollywood blockbuster with an unoriginal story and predictable characters, there’s yet still some fascinating textual and visual filmmaking going on there.
