"I think the new camera can have an impact on the way people live. I hope it can become a natural part of people. It can make a person pause in his rush through life. It will help him to focus himself on some aspect of life, and in the process, enrich his life at that moment. This happens as you focus through the view finder. It’s not merely the camera you are focusing; you are focusing yourself. That’s an integration of your personality, right that second. Then when you touch the button, what’s inside you comes out. It’s the most basic form of creativity. Part of you is now permanent."
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Edwin Land, founder of Polaroid, in 1972 talking to TIME about the SX-70. This, from Harry McCracken’s fantastic article at Technologizer, Polaroid’s SX-70: The Art and Science of the Nearly Impossible. Lengthy but well worth the time.
