"I mention this entire story because there are thousands of people all over twitter and blogs that think throwing thousands of dollars at people that describe themselves as a “marketing guru” is the way to increase their company sales. I’m here to say I think that may very well be a waste of money, time, and energy. The Rainbow company makes awesome stuff, has a great website (pretty damn slick all-CSS one at that), and helpful catalog materials (both online and off). They got on my radar when a friend dug up their details for a blog post, in a way no marketing budget could influence."
— A Whole Lotta Nothing: This is how Social Media really works
